An example of where it isn't the most appropriate network of marketing would certainly include organisations that have a really plainly defined list of target clients. For instance, if you just work with governments/councils or hospitals in the UK. The second is positions, where a website comes up in a search. Third-party companies such as Moz.com give ranking data and can demonstrate how those rankings alter with time. Yet it's also needed to have individuals to give that product and services to a consumer.